The main challenge of this job was to define a new concept for Itaú's partner establishments. This from a creative copy - meeting the needs of the target audience.
Copywriting: Felipe Gonçalves / Art Direction Marina Assis.
EN
Concept
The purpose of this concept is to enhance the narrative that Itaú is also made with these partners. They help us to have more capillarity and bring us closer to our customers.
Concept
The purpose of this concept is to enhance the narrative that Itaú is also made with these partners. They help us to have more capillarity and bring us closer to our customers.
There is nothing fairer than giving them due credit, reinforcing the empathy and sense of belonging of them in the project. Therefore, we decided to bring the concept "Done with you" to the communication of Partner Itaú.
PT
Conceito
O objetivo desse conceito é valorizar a narrativa de que o Itaú também é feito com esses parceiros. Eles nos ajudam a ter mais capilaridade e nos aproximam dos nossos clientes.
Nada mais justo que dar o devido crédito a eles – reforçando a empatia e o senso de pertencimento deles no projeto. Por isso, decidimos trazer o conceito "Feito com você" para a comunicação do Parceiro Itaú.
